Which U.S. city is home to the original Voodoo Doughnut shop?

The original Voodoo Doughnut shop is in Portland, Oregon.

Voodoo Doughnut was founded in Portland in May 2003 by Kenneth “Cat Daddy” Pogson and Richard “Tres” Shannon. The first shop opened on Southwest Third Avenue in Portland’s Old Town district, helping establish the company’s playful, unconventional reputation.

The brand became known for unusual doughnut flavors, colorful pink boxes, long lines, and the slogan “The Magic Is in the Hole.” Its novelty products and late-night hours helped make the shop a Portland attraction, while appearances in programs such as Anthony Bourdain: No Reservations and Portlandia broadened its national profile.

Portland is sometimes confused with other cities because Voodoo Doughnut later expanded into a multistate chain, including locations in several western and southern states. Those branches are newer; they do not replace Portland as the company’s birthplace. The original shop also has a local civic distinction: in 2008, Portland’s city council designated the Portland Crème doughnut as the city’s official doughnut.