Which three markets received Pokémon Go at its initial launch?

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Pokémon Go initially launched in Australia, New Zealand, and the United States.

The augmented-reality mobile game was developed and published by Niantic in partnership with Nintendo and The Pokémon Company. It uses GPS and location data to place Pokémon in the real world, allowing players to find, capture, train, and battle creatures through iOS and Android devices.

Those three markets received the game on July 6, 2016. The rollout then expanded to additional countries, including Germany on July 13, the United Kingdom on July 14, and Japan on July 22. Because the global release happened in stages, launch dates are often incorrectly treated as one worldwide event.

Pokémon Go launched with approximately 150 Pokémon species and quickly became one of the most prominent examples of location-based augmented-reality gaming. Its success helped bring Pokémon to a large audience that did not necessarily play the traditional handheld games.

Source: Wikipedia · fact-checked Oct. 2026

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