Taylor Swift’s song “august” supplies the audio for the annual August TikTok trend.
The trend commonly uses the song for nostalgic photo montages, summer memories, travel clips, and end-of-season reflections. Its wistful lyrics and late-summer setting make it especially suitable for videos about memories fading as August ends.
“august” comes from Swift’s 2020 album Folklore. Although it was not initially released as a traditional standalone single, it repeatedly resurges in popularity around August, helped by social-media posts and streaming activity.
The song is part of Folklore’s fictional teenage love triangle, alongside “Cardigan” and “Betty.” That narrative gives the annual trend an emotional theme: a short summer romance remembered after it has ended.