Taylor Swift’s “august” appears on her 2020 album Folklore.
Swift surprise-released Folklore on July 24, 2020, during the COVID-19 pandemic. The album marked a move away from the brighter mainstream-pop sound of some earlier releases toward more atmospheric, narrative-driven songwriting.
“august” became especially associated with the month named in its title. Each year, listeners and social-media creators revive the song during August, often pairing it with nostalgic summer photographs and short memory montages. This seasonal resurgence is sometimes mistaken for a traditional single campaign, but the song’s renewed attention is largely fan-driven.
Folklore also contains “cardigan” and “betty,” which connect with “august” through a fictional teenage love triangle. That storytelling structure helped the song remain culturally prominent beyond its original album release.