Peacock is set to carry the 78th Primetime Emmy Awards as the ceremony’s streaming service. NBC broadcasts the event on traditional television, while Peacock gives viewers an online option through NBCUniversal’s streaming platform.
Peacock launched nationally in 2020 and is owned by NBCUniversal, which also owns NBC and operates the Emmy broadcast. That corporate relationship explains why Peacock is the streaming partner rather than Netflix, Hulu or Paramount+. The service has increasingly carried major NBCUniversal programming, including live events and sports, alongside its on-demand library.
The ceremony is scheduled for September 14, 2026, from the Peacock Theater in Los Angeles. The venue name can be confusing: it is a physical theater, while Peacock is the streaming platform. Another common mistake is treating Peacock as a competing broadcast network; for this event, NBC handles the television transmission and Peacock handles streaming access. The arrangement is therefore best remembered as NBC plus Peacock.