Which startup did Pinterest acquire in March 2013?

Pinterest acquired the mobile recommendations startup Livestar in March 2013. The terms were not disclosed, and the deal brought Livestar’s team and recommendation expertise into Pinterest as the platform worked to improve content discovery.

Livestar had been founded by Fritz Lanman and focused on recommendations for places and activities. Its technology and team fit Pinterest’s broader interest in helping users discover things they might like, rather than merely storing images in themed boards.

This acquisition is easy to confuse with other technology-company deals. Burbn was the original app that evolved into Instagram, Path was a separate social-networking service, and Nextdoor is a neighborhood network. None was the startup Pinterest acquired in March 2013. Pinterest later made additional acquisitions, including Hackermeter, URX, Instapaper, Jelly, and The Yes.