Which Starbucks coffeehouse format is designed around coffee roasting, tasting, and premium Reserve beans?

The Starbucks Reserve Roastery is the company’s format centered on coffee roasting, tasting, and premium Reserve beans.

Roasteries are large experiential locations where customers can watch coffee being roasted and learn more about brewing and bean origins. They typically include specialty bars, merchandise, and food offerings alongside the roasting operation. The format is intended to make the production and preparation of coffee part of the customer experience.

The word “Reserve” refers to Starbucks’ premium coffee program, which focuses on distinctive or limited coffees and small-batch roasting. A Reserve Roastery is therefore more specialized than a conventional Starbucks café and usually much larger in physical scale.

The first Roastery opened in Seattle in 2014. Starbucks later opened Roasteries in cities including Shanghai, Milan, New York, Tokyo, and Chicago. Those locations are often confused with smaller Starbucks Reserve bars, which offer premium coffees without the full Roastery setting.