Which Starbucks brand features premium coffees roasted in small batches?

Starbucks Reserve features premium coffees roasted in small batches.

Starbucks Reserve is the company’s premium coffee program, built around distinctive and limited coffees that are roasted in small batches. The program highlights unusual origins, special processing, and more experimental roasting or brewing approaches than the everyday core range.

Reserve coffees may be served in specialized Reserve stores, Roasteries, and selected Starbucks locations. The program also includes experiences intended to teach customers about origins, roasting, and preparation.

Pike Place Roast and Blonde Roast are regular Starbucks coffee offerings, while Starbucks VIA is an instant coffee line. Those names can all appear on Starbucks menus or packaging, but they do not identify the company’s small-batch premium program.