Which sportswear company has Lionel Messi endorsed since 2006? Adidas. The German sportswear company has been Messi’s principal sports sponsor since 2006 and became closely identified with his boots, kits and signature products.
The partnership began while Messi was emerging as Barcelona’s teenage star. Adidas later developed the relationship beyond ordinary boot sponsorship: Messi wore the F50 line, and in 2015 he became the first footballer to receive an Adidas sub-brand bearing his own name, Adidas Messi.
The endorsement is sometimes confused with Nike because Nike supplied Barcelona’s kits during much of Messi’s club career, and Nike has sponsored other major footballers. Kit manufacture and an individual athlete’s personal endorsement are separate arrangements. Messi’s Argentina team shirts, meanwhile, are also made by Adidas.
His commercial portfolio has included companies such as Pepsi, Gillette, Turkish Airlines, Ooredoo and Tata Motors. Those additional deals do not change the answer: the sportswear company associated with his long-running individual endorsement is Adidas.