Reebok ended its 10-year association with the NFL in 2011. Its exclusive licensing agreement covered uniforms, sideline apparel, footwear, and other NFL-branded merchandise for all 32 teams.
The partnership began with the 2002 NFL season after Reebok secured a 10-year exclusive license. The deal made Reebok’s branding a familiar sight on player jerseys, coaches’ clothing, sideline gear, and retail merchandise. It also helped standardize the look of officially licensed NFL apparel across the league.
Reebok remained the NFL’s official outfitter through the 2011 season, but Nike had already been announced as its successor. Nike took over the league’s on-field apparel contract for the 2012 season, ending Reebok’s exclusive run. This is why some accounts describe the transition as occurring in 2012, even though 2011 was Reebok’s final season.
A common mix-up is confusing the uniform deal with separate NFL partnerships involving New Era, which became the league’s official sideline headwear provider. The question refers specifically to the sportswear brand responsible for the main apparel and uniform license: Reebok.