Puma uses a leaping cat as its logo.
The emblem shows a stylized puma springing over the brand name. The company introduced the leaping-cat mark in 1967, several decades after Rudolf Dassler founded the business in Germany. The puma was chosen to communicate speed, agility, strength, and athletic performance—qualities that fit the company’s sportswear and footwear products.
Puma’s logo is often confused with the jaguar mark used by the Jaguar automobile brand, but the two animals and companies are unrelated. The logo has appeared in several color combinations, while the silhouette itself has remained broadly recognizable. Puma’s cat mark is also distinct from the mountain-shaped Asics emblem and Reebok’s vector symbol, both of which are frequently used by other athletic brands.