Salvador Dalí redesigned the logo of the Spanish confectionery brand Chupa Chups in 1969.
The redesign was commissioned by Enric Bernat, the founder of Chupa Chups, whose company wanted a more recognizable identity for its lollipops. Dalí reportedly created the familiar red-and-yellow flower-shaped design quickly, placing the brand name prominently within the flower rather than on its side.
A notable detail is that the logo was designed to sit on top of the lollipop wrapper, making it visible when the candy was displayed. This helped distinguish Chupa Chups from many sweets whose branding was less visible on the stick.
Dalí’s involvement is sometimes confused with his paintings, sculptures, or film collaborations, but the Chupa Chups design was commercial graphic work. The logo remains one of the best-known examples of a major artist contributing to a global consumer brand.