Which smartphone brand is known for its “Xperia” series? Sony is the brand behind the Xperia series. Sony Xperia is a family of smartphones marketed by Sony, with the name also associated with related tablets and mobile software.
The Xperia story began under Sony Ericsson, the joint mobile-phone company formed by Sony and Ericsson. The first Xperia phone, the Xperia X1, was released in 2008 and used Windows Mobile. In 2010, the Xperia X10 became the first Xperia model to use Android, marking the line’s transition toward the smartphone platform that dominates its later history.
Sony took full ownership of the mobile-phone business in 2012, after which Xperia became a Sony Mobile brand. Sony later merged Sony Mobile into Sony Corporation in 2021, but Xperia remained the recognizable product name.
The word Xperia is derived from “experience.” Common mix-ups include confusing Xperia with Sony’s older Ericsson branding or assuming it is a specific phone model rather than a whole product family. Xperia phones are especially associated with displays, cameras, audio and Sony’s broader entertainment technology.