Which search engine plants trees for every search made?

The story behind the answer

Ecosia is the search engine associated with planting trees from search-generated advertising revenue. Users search normally, while Ecosia uses part of its profits to fund tree planting and wider environmental projects.

Ecosia was founded in 2009 by Christian Kroll and is headquartered in Berlin. It does not usually grow every tree directly or plant one literal tree for every individual query. Instead, advertisements shown with searches generate income, and the company directs a substantial share of its profits toward projects selected for environmental and social impact. The number of searches needed to fund a tree varies with advertising revenue and location.

That distinction explains the familiar slogan without making it meaningless: searches help finance planting, rather than triggering a guaranteed one-query-one-tree transaction. Ecosia has also invested in renewable energy, biodiversity, climate technology, and restoration work. Its search results have historically come from partners such as Bing and Google, alongside efforts to develop an independent European index.

Qwant is also privacy-oriented, but Ecosia is the canonical answer to the tree-planting clue.

Source: Wikipedia · fact-checked Sept. 2026

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