Alphabet became the first search-engine company to reach a US$1 trillion market capitalization after Apple.
Alphabet crossed the threshold in January 2020. Its core business, Google, generated most of the group’s revenue through online advertising connected with Search, YouTube, and its wider advertising network.
Alphabet was created in 2015 as the parent company of Google and several other businesses. The restructuring separated Google’s major internet products from experimental or emerging projects, giving the company a broader corporate structure.
Alphabet’s market value is influenced by advertising demand, competition, regulation, cloud growth, and expectations for artificial intelligence. Although Google is the best-known brand, Alphabet is the listed company whose shares determine the market capitalization.