The Roman goddess of love and beauty was Venus.
Venus was associated with love, beauty, desire, fertility, prosperity, and victory. Romans identified her closely with the Greek goddess Aphrodite, adopting many Greek myths and artistic conventions while giving Venus a distinct place in Roman religion and national identity.
She was especially important because Romans considered her an ancestor of their people through her son Aeneas, the Trojan hero who fled to Italy after the fall of Troy. Julius Caesar later claimed descent from Venus through the Julian family, helping make her politically significant as well as mythologically famous. Her symbols included the rose and myrtle, and the planet Venus bears her name.
Venus is often confused with Minerva, Diana, or Juno. Minerva was associated with wisdom and warfare, Diana with hunting and the moon, and Juno with marriage, women, and the protection of Rome. Venus’s Greek counterpart is Aphrodite, but “Venus” is the canonical Roman answer.