Lyft is the ride-hailing company known for its pink mustache logo. The oversized fuzzy mustache became one of the most recognizable pieces of branding in the early ridesharing era.
Lyft’s drivers attached large pink mustaches to the fronts of their cars so passengers could identify their rides. The company also encouraged riders to sit in the front seat and greet drivers with a fist bump, giving the service a deliberately friendly, informal identity distinct from traditional taxis.
The mustache was eventually scaled back because some drivers and riders did not want a conspicuous novelty symbol, particularly when arriving at business meetings. In 2015, Lyft introduced a small illuminated dashboard version called the “glowstache” as an alternative to the large exterior mustache.
Lyft began as a service of Zimride, a carpooling company founded by Logan Green and John Zimmer. Zimride’s Lyft service launched in 2012, and the company adopted the Lyft name in 2013.