Uber introduced the monthly subscription called Uber Ride Pass in 2018.
Uber announced Ride Pass on October 30, 2018, initially offering it in Los Angeles, Miami, Denver, Austin, and Orlando. For a monthly fee that began at $14.99 in some cities, subscribers received more predictable pricing on eligible Uber rides. The program was designed to reduce the uncertainty caused by changing fares and surge pricing, especially for commuters and frequent riders.
Ride Pass was not the same as an unlimited-ride plan. Instead, it generally provided price protection or consistent lower rates on qualifying trips, including UberX and UberPool in the initial rollout. Uber later expanded the service to additional cities and connected some subscriptions with benefits for bikes and scooters, including JUMP vehicles.
A common mix-up is Lyft’s subscription experiment, which appeared around the same period under names such as the All-Access Plan. Uber also later used the broader name Uber Pass for packages combining ride, food-delivery, and micromobility benefits.