Which retailer's mascot is Geoffrey the Giraffe?

Geoffrey the Giraffe is the mascot of Toys 'R' Us.

Geoffrey became closely associated with the toy retailer through advertising, store branding and children’s merchandise. The character was presented as a giraffe wearing a colorful scarf, reinforcing the chain’s child-focused identity and its association with play and toys.

Toys ‘R’ Us began in 1948 when Charles Lazarus opened a children’s furniture store in Washington, D.C. The business shifted toward toys and adopted the Toys ‘R’ Us name in 1957. Its reversed R was designed to resemble a child’s writing and became another distinctive part of the brand.

Geoffrey is sometimes mistaken for a mascot belonging to Hamleys or FAO Schwarz, two other famous toy retailers. Those companies have different histories and branding, while Geoffrey is specifically tied to Toys ‘R’ Us.