Walmart is the retail chain known for the private-label brand Great Value.
Great Value is a Walmart store brand covering groceries and other food products. Walmart introduced the brand in 1993 as part of its effort to offer lower-priced alternatives to national brands. Packaging and product ranges have changed over time, but the brand remains closely associated with Walmart stores.
Private-label products are made for a retailer and sold under the retailer's own brand or a brand controlled by it. Great Value is sometimes confused with Walmart's other store labels, including Equate for health and beauty products and Mainstays for home goods. Store-brand ownership can vary by category and supplier.