Which record label released "Rein Me In"?

The record label that released “Rein Me In” was Polydor. The song is by English singer-songwriter Sam Fender, and the version in this question features Olivia Dean. It was released as a duet in June 2025.

“Rein Me In” first appeared as a solo track on Fender’s third studio album, People Watching. The Olivia Dean version was created as a new collaboration, adding a second vocal perspective to the song’s story about emotional self-sabotage and difficulty letting someone get close.

Polydor handled the main release, including the digital single and later UK physical editions. Some international radio listings mention EMI, which can cause confusion, but Polydor is the canonical label associated with the song’s original release. Columbia, Parlophone and Island were not the label credited for that release.