Which Pop artist created the 1967 sculpture 'Love' (LOVE logo)?

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Which Pop artist created the 1967 sculpture “Love” (the LOVE logo)? Robert Indiana created it.

Indiana’s LOVE design places the letters L and O above V and E, with the O tilted diagonally. Although the question identifies a 1967 sculpture, the design’s development began earlier: Indiana first used the image on a card in 1964 and on a Museum of Modern Art Christmas card in 1965.

The first LOVE sculpture was made in aluminum in 1966, while Indiana completed the first monumental Cor-Ten steel version in 1970. The design’s bold typography, intense colors, and instantly readable word made it one of Pop Art’s most recognizable public images.

A common mix-up is to credit the sculpture’s production date with the design’s origin. Another neighboring fact is that Indiana later made versions spelling “AMOR” and the Hebrew “AHAVA.”

Source: Wikipedia · fact-checked Sept. 2026

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