Which platform helped Bad Habit go viral in July 2022?

TikTok helped “Bad Habit” go viral in July 2022.

Steve Lacy released the song as the second single from Gemini Rights, his second studio album, on June 29, 2022. Soon afterward, TikTok users circulated clips of the track, including sped-up versions that emphasized its instantly recognizable vocal hook and guitar-driven groove.

The platform’s short-form videos exposed the song to listeners far beyond Lacy’s established audience. Its viral rise helped turn “Bad Habit” into his first Billboard Hot 100 entry, and it eventually climbed to No. 1. The song’s success also made Gemini Rights Lacy’s commercial breakthrough.

YouTube, Instagram and SoundCloud all played roles in music discovery, so they are plausible distractors. However, the documented July 2022 viral surge for “Bad Habit” is specifically associated with TikTok, not those platforms.