Which pizza franchise is known for its 'Pizza! Pizza!' slogan?

The pizza franchise known for its “Pizza! Pizza!” slogan is Little Caesars.

Little Caesars introduced the catchphrase in 1979 as part of an offer built around selling two pizzas for roughly the price competitors charged for one. The repeated wording made the promotion memorable and became closely associated with the chain’s branding.

The company was founded in 1959 by married couple Mike and Marian Ilitch in Garden City, Michigan. Its first franchise opened in 1962, and the business later became known for value-focused products such as Hot-N-Ready pizzas and its Detroit headquarters.

A common mix-up is confusing the slogan with the names of other major pizza chains. Pizza Hut, Domino’s and Papa John’s have all used prominent advertising campaigns, but “Pizza! Pizza!” is the signature phrase of Little Caesars. In Canada, the company has faced limits on using the slogan because the unaffiliated Pizza Pizza chain holds a related trademark there.