Pho 24 is the pho chain described as a subsidiary of Highlands Coffee.
Founded in Vietnam, Pho 24 became known as one of the country’s major modern pho brands, using a standardized restaurant format rather than operating only as an independent local shop. Its name refers to a 24-hour broth-making process, a detail associated with the chain’s branding and emphasis on consistent flavor.
Highlands Coffee, a Vietnamese coffee company founded by David Thai, purchased Pho 24 in 2011 from entrepreneur Lý Quí Trung. The deal made Pho 24 part of the wider Highlands business, which later became connected to Jollibee through a joint venture. That corporate relationship is why the quiz describes Pho 24 as a subsidiary rather than simply another unrelated restaurant chain.
A common mix-up is confusing Pho 24 with Phở Hòa, which is a separate international chain founded in California. Pho 24 is associated primarily with Vietnam and has also operated locations abroad, while Phở Hòa is identified as the largest U.S. pho chain in the referenced account.