Which payment network uses the slogan “Priceless” in its advertising?

Mastercard uses the advertising slogan “Priceless.”

Mastercard introduced its “Priceless” campaign in 1997. The advertisements typically describe the prices of several goods or experiences and then present an emotional or personal moment as “priceless.” The campaign became one of the best-known examples of financial-services branding.

The slogan is associated with Mastercard’s marketing rather than with a particular cardholder benefit or legal feature. Mastercard-branded cards can have different rewards, fees, interest rates, and protections because those terms are set by their issuing banks or financial institutions.

Mastercard’s history began with the Interbank Card Association in the 1960s. It adopted the Mastercard name in 1979 and operates a global payment network connecting issuers, merchants, acquiring institutions, and cardholders.