Which Paris address became the historic home of the House of Dior?

30 Avenue Montaigne became the historic home of the House of Dior.

Christian Dior established his couture house at this Paris address in 1946, with financial backing from textile manufacturer Marcel Boussac. The location in the eighth arrondissement soon became closely identified with Dior’s fashion, salons, workrooms, and clients.

Dior presented his celebrated first collection at 30 Avenue Montaigne on 12 February 1947. The address therefore connects the founding of the house with the debut of the New Look. It remained a central symbol of the brand long after Dior’s death.

The address is sometimes mixed up with other famous Paris fashion locations, including Rue Cambon, associated with Chanel, and Rue de la Paix, historically linked with several luxury houses. Dior’s enduring Paris identity is specifically tied to Avenue Montaigne.