Dragons' Den investor Nick Jenkins launched the online greeting-card company Moonpig in 2000.
Moonpig built its service around personalised cards ordered online and delivered to recipients. Customers could add names, photographs and messages, making the service different from buying a standard card from a shop. Its launch came during the early expansion of consumer internet commerce in the United Kingdom.
The company is often confused with Card Factory or Funky Pigeon because all are associated with greeting cards. Etsy is also an online marketplace, but it is not the company Jenkins launched. Moonpig is the specific business connected with his founding story.
Jenkins's later Dragons' Den role made Moonpig a frequent part of his biography, but the company was founded before he joined the programme. The 2000 date refers to the launch of the business, not its later stock-market history.