Which OK Go music video won Most Creative at the 2007 YouTube Awards?

OK Go’s music video “Here It Goes Again” won Most Creative at the 2007 YouTube Awards. The video became famous for its tightly choreographed treadmill performance and helped establish YouTube as a powerful home for inventive music videos.

The band’s performance features its members dancing across several moving treadmills in a single continuous-looking shot. Its playful choreography, precise timing, and relatively simple production made it especially suited to online sharing, where viewers could easily replay and recommend it. The video was directed by Trish Sie, who also choreographed the routine with the band.

At the awards, “Here It Goes Again” represented OK Go in the Most Creative category, while Terra Naomi’s “Say It’s Possible” won Best Music Video. Those categories are easy to confuse because both honored music-related entries, but they were separate awards.

The result also illustrates the early YouTube Awards’ emphasis on audience discovery. YouTube staff assembled the shortlists, while users voted for the winners. OK Go’s win helped cement the treadmill video as an emblem of the platform’s early viral era.