Which Nike campaign used the slogan “You Can’t Stop Us”?

Nike’s 2020 campaign used the slogan “You Can’t Stop Us.”

The campaign launched during the COVID-19 pandemic, when sporting events around the world had been disrupted or suspended. Its best-known film used split-screen editing to join athletes and sporting moments across different eras, sports, and backgrounds into visually continuous sequences.

Nike presented the campaign as a message about resilience, solidarity, and sport’s ability to connect people. The film was widely discussed for its extensive archive research and technically precise editing.

“You Can’t Stop Us” is distinct from Nike’s long-running “Just Do It” slogan, introduced in 1988. It is also different from “Find Your Greatness,” a 2012 campaign that emphasized ordinary athletes rather than celebrity endorsement alone.