Which Nike campaign featured the slogan “If You Let Me Play”?

Nike’s “If You Let Me Play” campaign used the slogan “If You Let Me Play.”

The campaign appeared in 1995 and focused on girls’ participation in sport. Its message connected athletic opportunities with broader benefits, including improved health, confidence, and educational outcomes.

Rather than centering on one professional athlete, the campaign used a series of girls speaking directly about what sport could mean in their lives. That approach made it distinct from Nike advertising built around celebrity endorsements.

The campaign is often remembered as an important example of Nike addressing gender and access in sport. It should not be confused with “Just Do It,” introduced in 1988, or “Find Your Greatness,” a later campaign associated with the 2012 London Olympics period.