The Buffalo Bills’ four Super Bowl appearances helped spur Domino’s national Buffalo wings menu.
Domino’s added Buffalo wings to its national menu in 1994, after the Buffalo Bills had made four Super Bowl appearances. The Bills reached the Super Bowl in four consecutive seasons, from the 1990 season through the 1993 season, although they did not win any of those games.
The connection was a marketing opportunity: the Bills’ repeated appearances kept Buffalo in the national sports conversation, while Buffalo-style wings were spreading from a regional bar food into a mass-market product. Domino’s brought the item to customers who already associated the city with football and wings.
The Bills’ Super Bowl run is often confused with a championship story. Their four appearances were historically notable for their consistency, but the team lost Super Bowls XXV, XXVI, XXVII, and XXVIII. Pizza Hut followed Domino’s by adding Buffalo wings to its national menu in 1995.