Which New Year's Eve event in London is known for fireworks beside the River Thames and the London Eye?

London's New Year's Eve fireworks are staged beside the River Thames, with the London Eye as a central landmark.

The modern display is organized around midnight on December 31 and is watched by crowds along the river and by television audiences. Fireworks are launched from barges and from locations near the London Eye, creating a display visible across central London. The event is commonly described as the London New Year's Eve fireworks.

The display is a city celebration rather than a fireworks festival with a separate traditional name. The London Eye is a giant observation wheel on the South Bank, not a clock tower; Big Ben, at the Palace of Westminster, is nearby and often appears in coverage. The event should also be distinguished from the Lord Mayor's Show, which is held in November.