Which music festival has Dickies sponsored since 2000?

Dickies sponsored the Warped Tour, the touring rock festival best known for its connection to punk, skateboarding, and youth culture.

The festival began in 1995 as a traveling alternative-music and action-sports event created by Kevin Lyman. Vans became its title sponsor in 1996, giving the event its familiar name, Vans Warped Tour. Dickies was one of the supporting brands associated with the tour, including through branded interactive attractions and promotional activations.

That distinction explains a frequent mix-up: Vans was the headline sponsor, but Dickies also appeared among the tour’s supporting sponsors. Dickies’ involvement connected its durable workwear image with the festival’s skate, punk, and streetwear audience.

The touring festival ran across the United States and Canada for most summers from 1995 through 2019, later returning for a 30th-anniversary edition in 2025. It helped expose audiences to bands such as Blink-182, No Doubt, and Paramore.