The makeup brand that collaborated with Mattel on the Barbie Loves M·A·C collection in 2007 was M·A·C.
Barbie Loves M·A·C joined Barbie’s fashion identity with the cosmetics company’s colorful, professional makeup image. The partnership used coordinated packaging and doll styling to connect Barbie with beauty-counter culture.
The name can be confused with other major cosmetics companies, but M·A·C is the specific brand in the 2007 collaboration. The punctuation in the brand’s name is part of its official styling.
Beauty collaborations broadened Barbie’s fashion history beyond clothing. They showed how the character could serve as a platform for makeup, accessories, packaging design, and adult-oriented limited editions.