Which luxury-goods company did Coco Chanel establish with the Wertheimers in 1924?

Coco Chanel established Société des Parfums Chanel with the Wertheimer brothers in 1924.

The company was created to produce and market Chanel fragrances, including Chanel No. 5. Pierre and Paul Wertheimer, who were connected to the Bourjois cosmetics business, provided manufacturing and commercial expertise while Chanel supplied her name and creative direction.

The arrangement became one of the most important business relationships in Chanel’s history. It also produced tensions because Chanel later felt that the financial terms did not adequately reflect the success of the fragrance business. Legal and commercial disputes between Chanel and the Wertheimers continued for years.

The company name should not be confused with the broader Chanel fashion house. Société des Parfums Chanel specifically concerned perfumes and beauty products, while Chanel’s couture and fashion activities developed through related but distinct business structures.