The London Eye is the traditional launch point and visual centerpiece for London's New Year's Eve fireworks.
The London Eye, a giant observation wheel on the South Bank of the River Thames, has been central to London's official fireworks display since the event became a major annual spectacle in the early 2000s. Fireworks are launched from the wheel and from positions along the river, creating a synchronized show visible across central London.
The display is organized by the Mayor of London and is closely associated with the riverfront skyline. The Houses of Parliament and Big Ben are prominent nearby landmarks, but they are not the main launch structure. This distinction causes frequent confusion because the clock's midnight chimes are part of televised coverage.
Large crowds typically require ticketed access to the official viewing zones, while other spectators watch from bridges, hills, or broadcasts. The event has also been affected by public-health restrictions and crowd-management measures in some years.