The London Eye is the main visual centerpiece of London's New Year's Eve fireworks display.
London's official celebration takes place around the River Thames, with fireworks launched from barges and from structures near the London Eye. The giant observation wheel is illuminated and forms the central silhouette in television coverage of the midnight display.
The modern organized fireworks event grew substantially after the millennium celebrations and became an annual public spectacle. Large viewing areas have been established along the river, and the event has often included music, projections, and synchronized lighting.
Tower Bridge is another famous London landmark, but it lies farther east and is not the centerpiece of the official midnight fireworks. The London Eye is also called the Millennium Wheel in some older references, although “London Eye” is its established public name.