The London Eye is the focal landmark for London's televised New Year's Eve fireworks over the River Thames.
The London Eye, a giant observation wheel on the South Bank, forms a prominent part of the visual composition as fireworks are launched from the river, nearby bridges, and surrounding locations. The display is watched by large crowds in central London and broadcast to audiences around the world.
Big Ben is often named as the answer because its clock chimes are closely associated with the midnight countdown. However, the fireworks spectacle is centered visually on the London Eye and the Thames. Big Ben is the nickname commonly used for the Great Bell at the Palace of Westminster, not the name of the wheel or the fireworks display.