The London Eye is the center of London's televised New Year's Eve fireworks.
London's modern midnight display is staged along the River Thames, with the London Eye serving as its most prominent launch and visual structure. Fireworks are fired from the wheel, nearby barges, and sometimes surrounding locations, creating a display visible across central London.
The event is closely associated with the clock striking midnight at the nearby Palace of Westminster. Big Ben supplies the familiar countdown sound and image, but the London Eye is the landmark around which the fireworks display is organized.
The public celebration developed into a major annual event in the 2000s and has been broadcast widely. Large crowds commonly gather along the South Bank, Victoria Embankment, and other riverside areas, while ticketing and crowd controls may apply to the central viewing zones.