Which London landmark hosts the New Year's Eve fireworks display along the River Thames?

The London Eye hosts London’s major New Year’s Eve fireworks display along the River Thames.

The London Eye is a giant observation wheel on the South Bank of the Thames. Since 2000, it has been a central visual feature of London’s New Year celebrations, with fireworks staged around the river and nearby landmarks. The organized fireworks event has become one of the United Kingdom’s most prominent annual public spectacles.

The display is timed to midnight in the United Kingdom, using Greenwich Mean Time in winter. Fireworks can be launched from the London Eye itself, barges, and surrounding bridges or river locations, depending on the year’s design.

Big Ben is often associated with the countdown because the clock tower’s chimes mark midnight, but Big Ben is the nickname for the great bell, not the entire tower. The London Eye is the landmark most specifically identified with the modern riverside fireworks display.