The London Eye hosts London's main New Year's Eve fireworks display.
The fireworks are arranged around the London Eye, the giant observation wheel on the south bank of the River Thames. The display is designed to be viewed from the riverfront and nearby bridges, with music and a countdown broadcast to audiences in the United Kingdom and abroad.
London's modern large-scale fireworks tradition began for the turn of the millennium. The city later developed an annual ticketed riverside event, making the London Eye one of the most recognizable visual symbols of the celebration.
The London Eye is sometimes confused with the clock landmark at the Palace of Westminster. Big Ben and Elizabeth Tower provide the famous midnight chimes, while the London Eye is the focal point of the fireworks themselves.