The London Eye hosts London's annual New Year's Eve fireworks display beside the River Thames.
The London Eye is a giant observation wheel on the South Bank of the Thames. It is used as a central visual and launch-area landmark for London's televised New Year's Eve fireworks, which extend along the river and are viewed from bridges, embankments, and designated public areas.
The fireworks tradition became a major annual event at the turn of the millennium and developed into one of the United Kingdom's most prominent public celebrations. The display is coordinated with music and the midnight countdown, though the precise production changes each year.
The London Eye is often confused with Big Ben because both are prominent in countdown coverage. Big Ben is the nickname commonly used for the Great Bell at the Palace of Westminster, while the London Eye is the wheel associated with the fireworks setting.