The London Eye has traditionally hosted London's New Year's Eve fireworks beside the River Thames. The giant observation wheel stands on the South Bank, opposite central Westminster, and its riverside position makes it a prominent visual centerpiece for the city's midnight display.
London's modern public fireworks event grew into a major annual celebration in the early twenty-first century. Fireworks are launched from structures on and near the river, while the wheel, bridges, and waterfront buildings help frame the broadcast views. The event's exact design and ticketing arrangements can change each year.
The London Eye opened to the public in 2000 as part of the millennium celebrations. It was originally intended as a temporary attraction, but its popularity led to a longer-term place in London's skyline. Its official name is the London Eye, although it has also been known by corporate names.
Big Ben is often named because its midnight chimes are broadcast during the countdown, but the fireworks' best-known riverside landmark is the London Eye. The two landmarks are close, yet they serve different symbolic roles in the celebration.