The London Eye has traditionally hosted fireworks during London's televised New Year's Eve celebration.
The London Eye, a giant observation wheel on the South Bank of the River Thames, became the focal point of London's modern midnight fireworks. Fireworks are launched from and around the wheel, bridges, barges, and other locations along the river, creating a wide display visible from central London.
The event is coordinated with the clock striking midnight at the nearby Palace of Westminster, whose Elizabeth Tower contains the bell commonly known as Big Ben. Big Ben provides the audible countdown association, but the London Eye is the landmark most directly connected with the fireworks display.
London's public celebration has changed over time. Large organized displays became especially prominent in the early twenty-first century, and viewing areas have sometimes required tickets because of crowd-control limits. The event is frequently described simply as “Big Ben fireworks,” but that wording can blur the difference between the clock's midnight chimes and the fireworks' main launch site.