The London Eye has hosted London's famous New Year's Eve fireworks since the modern display began in 2000.
London's large public fireworks tradition was introduced for the millennium celebrations at the end of 1999 and the beginning of 2000. Subsequent displays became associated with the London Eye, the giant observation wheel on the South Bank of the River Thames. Fireworks are launched from and around the wheel, bridges, and river barges, creating a wide view across central London.
The event is coordinated with the city's midnight countdown and is watched by large crowds in designated viewing areas as well as by television audiences. Big Ben is often visible in coverage and supplies the familiar clock imagery, but the London Eye is the landmark most specifically linked with the fireworks display.
The event has not occurred in exactly the same way every year: crowd arrangements, ticketing, and broadcast details can change. Weather and public-safety planning also affect the production. The key distinction is between the clock tower that marks midnight and the observation wheel around which the fireworks are staged.