Which lingerie brand is owned by the same parent company as Hollister Co.?

Gilly Hicks is the lingerie brand owned by the same parent company as Hollister Co.

Both brands belong to Abercrombie & Fitch Co., the American retail company that also operates the Abercrombie and abercrombie kids brands. Hollister Co. launched in 2000 as a youth-focused brand inspired by a fictionalized Southern California lifestyle, while Gilly Hicks was developed as a complementary intimates and activewear label.

Gilly Hicks opened its first store at Natick Mall in Massachusetts on January 21, 2008. Abercrombie & Fitch later closed its dedicated Gilly Hicks retail stores in 2013, but continued the brand online. The label returned in a new form in 2017, with products sold through Hollister stores and digital channels.

A common mix-up is treating Gilly Hicks as an independent competitor to Hollister. It is instead part of the same corporate brand family, and its close relationship with Hollister is reflected in shared store locations and online merchandising. Aerie belongs to American Eagle Outfitters, while Pink and Victoria’s Secret belong to Victoria’s Secret & Co.