Which Levi Strauss & Co. brand was launched in 1986?

Levi Strauss & Co. launched the Dockers brand in 1986.

Dockers was introduced as Levi Strauss & Co. was looking beyond its traditional denim business. The brand became associated especially with khaki trousers and other business-casual clothing, offering an alternative to jeans for work and everyday wear.

Its growth coincided with the spread of more relaxed office dress codes in the late 1980s and 1990s. Dockers helped Levi Strauss diversify at a time when the company faced changing clothing habits and weakening denim sales. The brand was initially sold largely through department-store chains and later expanded internationally.

Dockers is often confused with Levi's itself because both brands came from the same parent company. Levi's remained the company's flagship denim label, while Dockers developed a separate identity centered on khakis, chinos, and business-casual apparel. The brand later expanded into additional garments and accessories, including belts, wallets, shoes, and other clothing.