Which Korean fried chicken chain’s name means “my hometown”?

Bonchon is the Korean fried chicken chain whose name means “my hometown.”

Bonchon Chicken was founded in Busan, South Korea, in 2002 by Jinduk Seo. Its Korean name, 본촌, is commonly translated as “my hometown,” giving the brand a personal and place-centered identity. The name is sometimes confused with the names of other major Korean fried chicken chains, including BHC, Pelicana, and Kyochon.

Bonchon became especially known for its crisp, double-fried chicken and signature sauces, particularly soy garlic and spicy varieties. Double-frying helps create a thin, crunchy exterior while keeping the meat moist, and the chain traditionally brushes sauce onto the chicken rather than simply tossing it.

The company later built a major international franchise business. Its first U.S. location opened in Fort Lee, New Jersey, and the brand became prominent in markets such as the United States, the Philippines, and Thailand. Bonchon eventually shifted away from operating regular retail restaurants in South Korea as it concentrated more heavily on international franchising.