Which kami is the god of luck and prosperity, often depicted with a fishing rod? Ebisu is the Japanese kami of fishermen, luck, wealth, and prosperity, commonly shown holding a fishing rod and a sea bream.
Ebisu is one of the Seven Lucky Gods and the only member generally regarded as having purely Japanese origins. He is especially associated with fishing, commerce, successful trade, abundant food, and good fortune. His cheerful image—often featuring a tall hat, a rod, and a large fish—made him popular with merchants, shopkeepers, and coastal communities.
In medieval and later traditions, Ebisu was linked with Hiruko, the first child of Izanagi and Izanami. One version says the weak child was set adrift and eventually reached shore, where he became the auspicious Ebisu. Other traditions identify him with Kotoshironushi, a son of Ōkuninushi, showing that his identity developed through regional and historical layers.
Daikokuten is the most common mix-up: both are associated with prosperity and are often paired in shops and homes. Ebisu’s fishing rod and sea bream, however, are the clearest clues. His major festivals include Tōka Ebisu, held around January 10 in parts of Japan.